Klipsch and Rascal Flatts Are “Unstoppable”
This past Spring, Klipsch, Entertainment Marketing Group and Lyric Street worked together on a TV promotion to hype Rascal Flatt’s sixth album, “Unstoppable,” which was released on April 7. Entertainment Marketing Group secured nine top broadcast stations and cable systems from the top 40 U.S. markets. During the promotion, qualified winners received a copy of “Unstoppable,” as a runner-up prize. The grand prize winner in each market received a Klipsch CS-500 home theater system. As part of this partnership, Klipsch was featured in 20 and 30-second television promos that aired in the following markets: Tampa, Denver, Dallas, New York, Cleveland, Detroit, Los Angeles, Indianapolis and Chicago. This amazing coverage resulted in 3,832 TV spots and 37,495,628 gross impressions for our brand, providing a total media value of $496,125.